That said, experts predict that AR will grow at a CAGR of 39% from 2021 to 2027 (MarketWatch, 2021). After all, using AR as part of your service increases brand awareness and puts your brand together with other companies using AR like Amazon, Target, and IKEA. As a result, retailers are gearing up, with 46% of store owners saying that they are looking to transition to an AR or VR solution. In fact, about 61% of modern shoppers prefer buying from stores using AR (Hacker Noon). It’s become so popular over the past few years that it has also become one of the most recent retail trends. Through AR, shoppers can try before they decide to buy products. Thus, app developers and publishers are likely to focus a lot of their efforts on filling this market.Īnother way AR is shaping society is through the shopping experience. More and more people are using smartphones and some even have multiple devices. After all, one of the augmented reality issues, trends, and challenges that go with app development is software compatibility and lack of support for integration.ĭespite these issues, the coming year is still slated for a big development in the area of mobile AR. However, this isn’t to say that this increase in mobile AR use will happen instantly. Meaning, companies, and individuals have easier access to the technology. What’s more, AR kits are readily available online for download. Through this, customers can simply scan parts of the car using their phone’s camera, and the app will automatically provide information about the particular car part. Mercedes also uses an AI chatbot combined with AR. In addition to these applications, there are also retail companies like IKEA that use AR to help customers visualize furniture in their home before purchasing, making it easier for them to decide on the item. Players can use AR on mobile devices to navigate inside large buildings. This game lets players catch and train their own Pokemon by finding them in various locations all over their city. Shortly after Snapchat was launched, PokemonGo also came out. You can learn more about the different ways they use this technology in this compilation of Snapchat trends. Snapchat was one of the first applications to use AR through its filters. At the time, it is expected that the number of mobile AR users will reach 2.2 billion (Statista, 2020).

With the release of iOS 11, all the latest iPhones could run apps with AR (Lifewire, 2020).īy 2022, it is predicted that there will be 4,670.8 million consumer mobile AR-embedded apps in the market (Tractica). The last five additions, among which was Samsung Galaxy M20, were mostly budget phones (Android Police, 2020). At the end of December 2020, the total number of models that support ARCore numbered 44. Mobile AR apps have grown so much that Google is continuously testing phones that are capable with ARCore. This should give you a more in-depth overview of how businesses are embracing innovation to move forward into the 21st century. Of course, if you’d like more data regarding this topic, you can also take a look at our list of technology statistics. However, how can you, as an entrepreneur, use AR to your advantage? In this article, we will discuss some of the biggest augmented reality market trends to help you get an idea of how businesses are using the technology. That’s how accessible this technology is now. For example, if you have used those quirky filters on Facebook and Snapchat for your selfies, then you have already experienced AR firsthand.

It’s become so widespread that 46% of Americans have probably used an AR app without knowing it (GearBrain).

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